Comparing social media use in school management: experiences from Ukraine and the United States

Authors

DOI:

https://doi.org/10.55056/cte.684

Keywords:

social media, school management, education, Ukraine, United States, communication

Abstract

This paper analyses and compares the use of social media in school management in Ukraine and the United States. It examines the types of social media used, purposes for use, and challenges faced. Key findings show that Facebook, YouTube, Instagram and X are most popular in both countries. Social media communicates with stakeholders, showcases school activities, and builds relationships. Challenges include data privacy, digital literacy, and misinformation. The paper reviews training programs in both countries to improve social media competency for school leaders. It concludes that social media has become an essential communications tool in education, accelerated by the pandemic's impacts.

Downloads

Download data is not yet available.
Abstract views: 359 / PDF views: 127

References

2020 – 90 Days That Changed K-12 Teaching & Learning, 2020. Available from: https://tomorrow.org/speakup/2020-90-Days-That-Changed-K-12-Teaching-Learning.html.

Analitychna dovidka shchodo orhanizatsiyi dystantsiynoho navchannya u zakladakh zahal’noyi seredn’oyi osvity v umovakh karantynu (za rezul’tatamy onlayn-anketuvannya uchasnykiv osvitn’oho protsesu), 2020. Available from: http://tinyurl.com/259mm3bd.

Azhnyuk, Y., 2012. Shcho take sotsialni media i khto taki SMM-menedzhery. Available from: https://yaroslav.azhnyuk.com/post/27117182331/%D1%89%D0%BE-%D1%82%D0%B0%D0%BA%D0%B5-%D1%81%D0%BE%D1%86%D1%96%D0%B0%D0%BB%D1%8C%D0%BD%D1%96-%D0%BC%D0%B5%D0%B4%D1%96%D0%B0-%D1%96-%D1%85%D1%82%D0%BE-%D1%82%D0%B0%D0%BA%D1%96-smm-%D0%BC%D0%B5%D0%BD%D0%B5%D0%B4%D0%B6%D0%B5%D1%80%D0%B8.

Best Online Master’s in Educational Administration 2021, 2021. Available from: https://thebestschools.org/rankings/best-online-masters-educational-administration/.

Bobrovskyy, M., Horbachov, S. and Zaplotynska, O., 2019. Abetka dlya dyrektora. Kyiv: State Service of Education Quality of Ukraine.

Comscore, 2014. Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital. Available from: https://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital.

Course Catalog: Media management and leadership, 2020. Available from: https://courses.newschool.edu/courses/NMDM5303/.

EdEra, 2024. Available from: https://courses.ed-era.com/.

Education World, 2012. Using Social Media: Tips for School Leaders. Available from: https://www.educationworld.com/a_admin/social-media-tips-administrators.shtml.

Evans, J.A., 2020. Digital learning during the pandemic: Emerging Evidence of an Education Transformation. Available from: https://tomorrow.org/speakup/pdfs/2020%20Speak%20Up%20National%20Report.pdf.

Friedman, J., 2019. How and Why to Use Social Media as a School or District Leader. Available from: https://www.hmhco.com/blog/how-and-why-to-use-social-media-as-a-school-or-district-leader.

Global Guide 2020, 2020. Available from: https://educationusa.state.gov/sites/default/files/EducationUSA-Global-Guide-2020.pdf.

GWI, 2024. The ultimate social media trends report: Global social media trends worth sharing in 2024. Available from: https://www.gwi.com/reports/social.

Hromadskyi biudzhet mista, 2022. Available from: https://kyivcity.gov.ua/finansy_ta_biudzhet/biudzhet/gromadskiy_byudzhet_mista/.

Johnson, J., 2021. Social Media Trends in Education for 2021. Available from: https://classintercom.com/webinars/social-media-in-education-reporting-findings/.

Kaplan, A. and Haenlein, M., 2010. Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), pp.59–68. Available from: https://doi.org/10.1016/j.bushor.2009.09.003. DOI: https://doi.org/10.1016/j.bushor.2009.09.003

Kobernik, I. and Krasnova, K., 2019. Efektyvni komunikatsii dlia osvitnikh upravlintsiv. Kyiv. Available from: https://nus.org.ua/articles/posibnyk-efektyvni-komunikatsiyi-dlya-osvitnih-upravlintsiv/.

Makhynia, T., 2018. Preparation of future education managers during the reform of Ukrainian education. European science, 4(1), pp.153–158.

Markova, Y.S., 2014. Using social networks to organize students’ independent work. CTE Workshop Proceedings, 2, p.147–151. Available from: https://doi.org/10.55056/cte.198. DOI: https://doi.org/10.55056/cte.198

Navchalni prohramy, 2022. Available from: https://www.aup.com.ua/mediaosv/navchalni-programy/.

O’Reilly, T., 2005. What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Available from: https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html.

Papanikolopoulou Arco, L.J., 2023. Possibilities and limitations of social media in education processes during the pandemic: The teachers perspective. CTE Workshop Proceedings, 10, p.315–325. Available from: https://doi.org/10.55056/cte.552. DOI: https://doi.org/10.55056/cte.552

Pavlik, J. and McIntosh, S., 2018. Converging Media: A New Introduction to Mass Communication. 6th ed. New York: Oxford University Press.

Pew Research Center, 2024. Social Media Fact Sheet. Available from: https://www.pewresearch.org/internet/fact-sheet/social-media/.

Pocheptsov, G., 2012. Control of the mind. Kyiv: KM-Academy.

Primbs, S., 2016. Social Media für Journalisten: redaktionell arbeiten mit Facebook, Twitter & Co. Wiesbaden: Springer VS. Available from: https://doi.org/10.1007/978-3-658-07359-6. DOI: https://doi.org/10.1007/978-3-658-07359-6

Pro zatverdzhennya standartu vyshchoyi osvity za spetsial’nistyu 073 “Menedzhment” dlya druhoho (mahisters’koho) rivnya vyshchoyi osvity nakaz Ministerstva osvity i nauky Ukrayiny No. 959 dated July 10, 2019, 2019. Available from: https://mon.gov.ua/storage/app/media/vishcha-osvita/zatverdzeni%20standarty/2019/07/12/073-menedzhment-magistr.pdfAccessed16Sep2020.

Prykhodkina, N., 2020. Features of the development of media education in the United States of America. Scientific Journal of Polonia University, 38(1-1), pp.186–192. Available from: https://doi.org/10.23856/3825. DOI: https://doi.org/10.23856/3825

Prykhodkina, N. and Makhynia, T., 2020. Using of Social Media in School Management: Experience of Ukraine and United States of America. Educational Dimension, 3, p.181–198. Available from: https://doi.org/10.31812/educdim.v55i0.3952. DOI: https://doi.org/10.31812/educdim.v55i0.3952

Sampat, S. and Oommen, A., 2020. 3 recommendations to support school leaders during the coronavirus pandemic. Available from: https://www.globalpartnership.org/blog/3-recommendations-support-school-leaders-during-coronavirus-pandemic.

Scott, D.M., 2017. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. New Jersey: Wiley.

Shekhavtsova, S., Koknova, T. and Shekhavtsov, M., 2021. Using web technologies in the process of development of students’ critical thinking. Educational Technology Quarterly, 2021(2), p.310–330. Available from: https://doi.org/10.55056/etq.28. DOI: https://doi.org/10.55056/etq.28

Sheninger, E., 2024. A Principal’s Reflections: Reflections on teaching, learning, and leadership. Available from: https://esheninger.blogspot.com.

Sheninger, E.C., 2014. Digital Leadership: Changing Paradigms for Changing Times. Corwin.

Spetsialni kursy, 2024. Available from: https://uvu.org.ua/elektronni-resursy/spetsialni-kursy/.

Stephens, K., 2011. Social media in school emergency management: Using new media technology to improve emergency management communications. Available from: https://eric.ed.gov/?id=ED543578.

Stupak, K., 2020. Implementation of reflective model of educational practice in the modern Finnish school. Educational Dimension, 3, p.46–59. Available from: https://doi.org/10.31812/educdim.v55i0.4378. DOI: https://doi.org/10.31812/educdim.v55i0.4378

Thornley, J., 2008. What is social media? Available from: https://propr.ca/2008/what-is-social-media/.

Tkachuk, V.V., Yechkalo, Y.V., Semerikov, S.O., Khotskina, S.M., Markova, O.M. and Taraduda, A.S., 2022. Distance learning during COVID-19 pandemic: mobile information and communications technology overview. Educational Dimension, 7, p.282–291. Available from: https://doi.org/10.31812/educdim.7612. DOI: https://doi.org/10.31812/educdim.7612

Yadav, M., 2023. Mining student coding behaviors in a programming MOOC: there are no actionable learner stereotypes. Educational Technology Quarterly, 2023(4), p.458–480. Available from: https://doi.org/10.55056/etq.611. DOI: https://doi.org/10.55056/etq.611

Zhdanova, M., 2019. The Social Web: Social Media Types. Available from: http://mediadriver.online/sotsialni_media/riznovidi-sotsialnih-media/.

Downloads

Published

2024-03-20

Issue

Section

Digital Transformation of Education

How to Cite

Kartashova, L.A., Prykhodkina, N.O., Makhynia, T.A., Tymoshko, H.M. and Sholokh, O.A., 2024. Comparing social media use in school management: experiences from Ukraine and the United States. CTE Workshop Proceedings [Online], 11, pp.98–119. Available from: https://doi.org/10.55056/cte.684 [Accessed 9 February 2025].
Received 2023-12-12
Accepted 2024-01-27
Published 2024-03-20

Most read articles by the same author(s)