Mobile application for advertising faculty educational services

Galyna V. Marchuk; Vitalii V. Levkivskyi; Maryna S. Graf; Yelyzaveta A. Dombrovska; Iryna V. Panarina

doi:10.55056/etq.30

Authors

Galyna V. Marchuk Zhytomyr Polytechnic State University https://orcid.org/0000-0003-2954-1057
Vitalii V. Levkivskyi Zhytomyr Polytechnic State University https://orcid.org/0000-0002-1643-0895
Maryna S. Graf Zhytomyr Polytechnic State University https://orcid.org/0000-0003-4873-548X
Yelyzaveta A. Dombrovska Zhytomyr Polytechnic State University https://orcid.org/0000-0002-5095-4385
Iryna V. Panarina Zhytomyr Polytechnic State University https://orcid.org/0000-0003-4783-2587

DOI:

https://doi.org/10.55056/etq.30

Keywords:

augmented reality, Vuforia, 3D models, mobile application, advertising

Abstract

The article shows the use of augmented reality technology and the creation of a mobile application for advertising educational services of the Faculty of Information and Computer Technologies of the Zhytomyr Polytechnic State University, Ukraine. The research method is the use of augmented reality technology to create mobile applications using the Vuforia platform. The developed application is intended for use on devices running on the Android operating system. As a result of this work, a mobile software application was designed and created to promote educational services of the Faculty. Animated 3D models created using the Blender package, cards with information on each specialty and animated videos were created. There is a possibility of direct transition from the mobile application to external information resources. The proposed development can be used to promote the educational opportunities of the educational institution, increase the information value of advertising paper advertising and greater interest of entrants. Mobile application prototype tested in production environment and can be used by multiple faculties. For use by other faculties, information about the relevant specialties must be added to the program. As a result of using the developed mobile application, the number of applications from entrants to the faculty has increased by 40 percent over the past three years.

Downloads

Download data is not yet available.

Abstract views: 375 / PDF downloads: 189

References

Azuma, R.T., 1997. A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6(4), pp.335–385. Available from: https://doi.org/10.1162/pres.1997.6.4.355. DOI: https://doi.org/10.1162/pres.1997.6.4.355

He, J., Ren, J., Zhu, G., Cai, S. and Chen, G., 2014. Mobile-Based AR Application Helps to Promote EFL Children’s Vocabulary Study. 2014 IEEE 14th International Conference on Advanced Learning Technologies. pp.431–433. Available from: https://doi.org/10.1109/ICALT.2014.129. DOI: https://doi.org/10.1109/ICALT.2014.129

Hordiienko, V.V., Marchuk, G.V., Vakaliuk, T.A. and Pikilnyak, A.V., 2020. Development of a model of the solar system in AR and 3d. In: O.Y. Burov and A.E. Kiv, eds. Proceedings of the 3rd International Workshop on Augmented Reality in Education, Kryvyi Rih, Ukraine, May 13, 2020. CEUR-WS.org, CEUR Workshop Proceedings, vol. 2731, pp.217–238. Available from: http://ceur-ws.org/Vol-2731/paper12.pdf.

Irshad, S. and Rambli, D.R.A., 2015. User Experience Satisfaction of Mobile-Based AR Advertising Applications. In: H. Badioze Zaman, P. Robinson, A.F. Smeaton, T.K. Shih, S. Velastin, A. Jaafar and N. Mohamad Ali, eds. Advances in Visual Informatics. Cham: Springer International Publishing, Lecture Notes in Computer Science, vol. 9429, pp.432–442. Available from: https://doi.org/10.1007/978-3-319-25939-0_38. DOI: https://doi.org/10.1007/978-3-319-25939-0_38

Leshko, K.V. and Rykova, L.L., 2017. Augmented reality as a tool in creative development of future education professionals. Available from: https://doi.org/10.55056/cte.329. DOI: https://doi.org/10.55056/cte.329

Mauroner, O., Le, L. and Best, S., 2016. Augmented Reality in Advertising and Brand Communication: An Experimental Study. International Journal of Information and Communication Engineering, 10(2), pp.422–425. Available from: https://publications.waset.org/10003504/augmented-reality-in-advertising-and-brand-communication-an-experimental-study.

Ruyter, K. de, Heller, J., Hilken, T., Chylinski, M., Keeling, D.I. and Mahr, D., 2020. Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising, 49(2), pp.109–124. Available from: https://doi.org/10.1080/00913367.2020.1740123. DOI: https://doi.org/10.1080/00913367.2020.1740123

Sinha, K. and Modak, K.C., 2019. A Study on Customer Awareness and Perception for Mobile based Augmented Reality (AR) Advertising. UNNAYAN : International Bulletin of Management and Economics, X, pp.78–91. Available from: https://www.researchgate.net/publication/330764043.

Tepes, Y., 2019. Maizhe 23 mln ukraintsiv rehuliarno korystuiutsia Internetom – doslidzhennia [Almost 23 million Ukrainians regularly use the Internet - research]. Available from: http://mind.ua/news/20204323-majzhe-23-mln-ukrayinciv-regulyarno-koristuyutsya-internetom-doslidzhennya.

Vakaliuk, T.A., Marchuk, G.V., Levkivskyi, V.L., Morgun, A.M. and Kuznietsov, D.V., 2021. Development of AR Application to Promote the Historical Past of the Native Land. DHW 2021: Digital Humanities Workshop, Kyiv, Ukraine, 23 December 2021. ACM, pp.125–131. Available from: https://doi.org/10.1145/3526242.3526244. DOI: https://doi.org/10.1145/3526242.3526244

Wyss, C., Degonda, A., Bührer, W. and Furrer, F., 2022. The Impact of Student Characteristics for Working with AR Technologies in Higher Education–Findings from an Exploratory Study with Microsoft HoloLens. Information, 13(3), p.112. Available from: https://doi.org/10.3390/info13030112. DOI: https://doi.org/10.3390/info13030112

Zhytomyrska politekhnika — IS «Vstup.OSVITA.UA», 2022. Available from: https://vstup.osvita.ua/r7/208/.

Zulkifli, A.N., Ahmed Alnagrat, A.J. and Che Mat, R., 2016. Development and Evaluation of i-Brochure: A Mobile Augmented Reality Application. Journal of Telecommunication, Electronic and Computer Engineering (JTEC), 8(10), p.145–150. Available from: https://jtec.utem.edu.my/jtec/article/view/1386.